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Ecommerce Product Pricing Calculator

Calculate the selling price you need to cover product costs, fulfillment, selling fees, and your target gross margin.

Your inputs
Core pricing
Your landed product cost before fulfillment, shipping, selling fees, and profit.
%
The gross margin you want to keep after the costs included in this calculator.
Additional per-order costs
Pick, pack, warehouse, or 3PL fulfillment cost allocated to one order.
The portion of outbound shipping paid by the business rather than the customer.
Other per-order variable costs such as inserts, handling, or transaction-specific expenses.
Selling fees
%
Combined percentage-based payment, marketplace, or platform fees charged on the selling price.
Any fixed transaction or order fee charged in addition to percentage fees.

Result
Complete the required fields marked with * to see your first product price. Optional costs and fees below will refine it.