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Ecommerce
- Ecommerce Pricing & Profit Calculators

Ecommerce Customer Lifetime Value Calculator

Estimate customer lifetime value from average order value, purchase frequency, customer lifespan, and gross margin.

Your inputs

Currency

Core customer economics

Average order value

Average revenue generated by one customer order.

Purchases per customer per year

Average number of purchases one customer makes in a year.

Average customer lifespan

How many years the average customer continues buying from the business.

Gross margin

%

Gross profit as a percentage of revenue.

Acquisition assumptions

Customer acquisition cost

Average cost to acquire one new customer.

Target LTV:CAC ratio

Optional target ratio used to calculate the maximum acquisition cost you can support.

Result

Complete the required fields marked with * to estimate customer lifetime value.

Estimated customer lifetime value —

Lifetime revenue per customer —

LTV:CAC ratio —

Maximum CAC at target ratio —

Lifetime value

Annual revenue per customer —

Estimated lifetime orders —

Lifetime revenue per customer —

Annual gross profit per customer —

Estimated customer lifetime value —

Acquisition economics

Customer acquisition cost —

LTV:CAC ratio —

Lifetime value after CAC —

Maximum CAC at target ratio —

Example

Practical tools for people who run businesses.