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Break Even ROAS Calculator

Calculate the ROAS and maximum customer acquisition cost your ecommerce business can afford before advertising becomes unprofitable.

Your inputs

Currency

Core order economics

Average order value

Average revenue generated by one order.

Product cost per order

Optional cost refinements

Shipping & fulfillment

Variable shipping, pick/pack, and fulfillment cost per order.

Payment / platform fees

%

Fees charged as a percentage of order revenue.

Other variable costs

Result

Enter the required fields marked with * to see your first break-even ROAS. Optional costs below will refine it.

Break-even ROAS —

Maximum CPA —

Pre-ad contribution margin —

Key metric explanations

Pre-ad contribution margin —

Order economics

Average order value —

Product cost —

Shipping & fulfillment —

Payment / platform fees —

Other variable costs —

Advertising limits

Maximum CPA —

Max ad spend as % of revenue —

Break-even ROAS —

Example

Practical tools for people who run businesses.